We recently spoke with an attorney, John, who was running a Google AdWords campaign. He wasn't having much luck, and asked if we could do a better job. We looked at his ads and landing pages. Yes! We definitely could make significant improvements for him. Then we asked to see some of the reports from the former agency.
Not surprisingly, the reports showed some glaring weaknesses in John's AdWords campaigns. But we also noticed something else. There were actually several phone calls in the call log, but they were all very short -- each one less than a minute.
We have seen this before, but just to check, we called John's office ourselves ... and were greeted with a robotic voice, telling us to enter an extension, the first few letters of someone's last name, or to press 1 for a directory.
We hung up. Just like all of John's prospects.
Take a few moments now and call the number listed on your website, just to see what happens. Despite everything we say about digital marketing, the truth is that the phone call is still the most important player in your marketing-to-sales conversion process. Studies consistently show that phone calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. That's right, when someone picks up the phone to call you, they usually are ready to schedule an appointment.
Unless, of course, they are greeted by an automated voice and a menu of options.
We did work with John, and launched what has become a very successful AdWords campaign. Last month John's ads generated a whopping 6 percent online conversion rate ... and an additional four direct calls to schedule initial consultations. This time, though, the calls were picked up by a live person to screen and schedule appointments.
Note: Revenue from just one of John's new clients is nearly five times the amount of his modest budget for the whole month.
So, go ahead and give yourself a call. Then call James to talk about how we can build your practice. Oh, and he told me to give you his direct line: 913-669-2032.