Design Myth: Design is all a matter of taste.
What is your favorite color? Mine is green. Or yellow, depending on the day. Chances are, you’ve had a favorite color since you were a little kid. You had a preference for a certain color of crayon, or shirt, or toy. Everyone has built-in preferences and tastes.
- No more than two fonts
- Less is more
- Use color on purpose
But Emma, rules are meant to be broken! The rules are there for a reason, though. The point of design is to communicate, not to decorate. The rules are in place to ensure that the message of the project is not hidden by superfluous design. When too many fonts are used, the message becomes confusing and difficult to understand. Abiding by “less is more” keeps all distractions at bay. And using color purposefully strengthens and enhances the message.
We all have our own design tastes and preferences. Green might not be your cup of tea, but that’s ok. I’ve never been crazy about orange. When it comes to design though, it’s best to set our preferences aside in favor of an unbiased plan that follows the rules and gives your audience the message they need to hear.