Oftentimes, your logo is the face of your company. It’s the first thing many people see that represents your company. What impression are you giving through your logo? Does your logo say that you or your company is trustworthy?
Why should your logo be credible in the first place?
Credible logos are more persuasive. A credible logo tells your potential clients that your company is trustworthy, organized and knowledgeable. This is one of the reasons why I really think that having a professionally designed logo is so important. The designers at IMS know how to design a logo that portrays your company in a good light.
There are three key ingredients to making a credible logo.
A credible logo effectively symbolizes your company.
Sometimes discovering a good symbol for an estate planning or elder law attorney can be difficult. But we are definitely up for the challenge. To stand out from the crowd and assert your firm as trustworthy, it’s important to find a unique symbol that really defines you.
A credible logo must represent your company’s trustworthiness.
Professional designers are trained in the art of communication. We know how to communicate certain traits and abilities. Once we discover the traits that make your firm stand out, we will get to work to discover a way to effectively represent those traits that make you trustworthy.
A credible logo uses color to your advantage.
Colors must always be selected carefully in any design. In a logo design, the color is even more important. A logo becomes a representative of your company – it’s important to make sure that the colors selected for your logo are appropriate, as they also will become representative of your company. Colors can also symbolize different traits, another reason color is so important. For more information about color theory, check out this post.
Take a minute today to look at your logo with a critical eye. Does it symbolize your company? Does it convey that you are trustworthy? Are the colors professional and credible? If your logo could use a facelift, don’t hesitate to contact the design team at IMS!
Source: Farris, Jessica. "4 Credibility-Based Logo Design Strategies" How Design. F+W, 2 July 2014. Web. 7 July 2014.