Integrity Marketing

Video -- We Get It!

We talk about video like it's the greatest thing since sliced bread. The ability for millions of people to experience a game winning shot, classic prank, or education in just the click of a button is what makes video so dang powerful. It has been 7 years since Google purchased YouTube, and video continues to grow and grow. More people will watch an INSANE Buzzer Beater Video than will watch your estate planning videos. BUT they have been conditioned to watch videos and, when given the opportunity, will watch yours too.

So, take a break from your daily grind and give this video a watch - you can thank me later for sharing it with you.

"We often look for content that people amazingly wrote and directed and talk about the amazing qualities of a video that started in someone's brain and became a beautiful product in the end.  But video's power in showing live events, especially heroic athletic plays, is what I believe the video camera was invented for in the first place.  In a high school championship game between New York schools New Rochelle and Mount Vernon, one of the craziest unfolding of events occurred in a mere 2.9 seconds, ending in an unbelievable shot that might not have counted had good ol' video not been there."

 

View the Full Article at ReelSEO - Source: http://www.reelseo.com/buzzerbeating-shot-video/#ixzz2MgOlz4AY 
©ReelSEO.com, All Rights Reserved 

Educational Template Videos Can Improve Your Google Rank

by Michael Campbell,
Videographer

Maybe you’ve heard about our Educational Template Videos (ETVs), but you still aren’t sure about how they work or what they do. These education videos can be used in so many different ways, but what I'm most happy about is the instant gratification clients get with this investment.

Typically a website that is started from scratch and done right with a blog and fresh content may take up to three months to rank on Google's page one local key search terms like "Hanover MA Estate Planning Attorney." An educational video hosted on the appropriate page of your website almost instantly boosts your website's credibility with Google. Not only does the video rank well, but the website will rank well and, depending upon your local market competition, frequently ranks well within a matter of days instead of months.

I am very proud of these videos and the way they have performed for our clients. They definitely are a quick-payback marketing investment. Here are some search terms I suggest you type into Google so you can see for yourself ...

"Hanover MA Estate Planning Attorney" Pat Kelleher is our client in this area. His ETV shows up on page one.

"Little Rock AR Estate Planning Attorney" Wayne Ball is our client in this area. His educational video is on page one.

"Dallas TX Estate Planning Attorney" ... This is a huge market, with lots of competition, so it's quite an accomplishment to get on Google's page one. You will see Richard Johnson's ETV on page one here.

We offer a lot more topics than just the Estate Planning ETV. I used the key word searches above as examples because they are some of the most competitive terms on Google. Just to show you our versatility, I suggest you also do searches for these terms:

"Quincy MA Business Succession" Paul Tierney is our client in this area.

"Murrieta CA Asset Protection" Carey Pickford is our client in this area.

"Orlando FL Special Needs Planning" Linda Solash-Reed is our client in this area.

"Omaha NE Long Term Care Attorney" Rod Halstead is our client in this area.

The list goes on and on. Many of these clients I've listed are on page one for multiple search terms in their local market. Some of them have recorded voice-overs themselves, and others have used IMS President Kyle Krull's voice-over because they simply could not come into the office and record their own voice. Both approaches have worked wonderfully.

If you have more questions about this marketing concept and how it could be used to market your firm, then I urge you to contact James at 877-352-2021 x.0.

Learn more about our Educational Template Videos by viewing the video below.

 

Law Firm Video Dominates Search Results

By Michael Campbell,
Videography

This morning I checked up on one of our clients, Patrick Kelleher of Hanover, MA. I was happy with what I found online, and want to share his results with you. Back in November of 2011 Pat invested in our Educational Template Videos. This particular video is a mintue long and is about estate planning (http://www.youtube.com/watch?v=jIwwa0MuZr8 ). It's important for your law firm to be ranked well for such competitive terms as "estate planning" in your local market. Important, but often difficult. Pat's video strategy, however, is paying off well for him!

If you do a search for the following terms in Google you'll find not only is Pat's video on page one, but because we host that video (http://www.myfamilylifeplan.com/Massachusetts-Estate-Planning.php ) on his website, his site ranks on page one, too -- effectively dominating local search for these important terms:

Hanover MA Estate Planning

Hanover Estate Planning 

Hanover MA Estate Planning Attorney 

Hanover Estate Planning Attorney

If you limit your online presence to website-only, you may get your site ranked on Google's page one, but you're just another website listing alongside nine others. I've provided a screen shot of how Pat's video looks on page one and it's safe to say he stands out from the competition with both his video and his website listing directly below. I'm also happy to report that this is a common theme for all of Pat's Education Template Videos.   

Want to find out how you can get your own series of Educational Template Video? Then give us a call and let's get started. 1-877-352-2021

Your Law Firm Video Experience -- We Make it Fun!

By Michael Campbell,
Videographer

I know many of you may wonder why you should fly into Kansas City for your website video instead of just working with someone locally -- and if you're considering scheduling a video shoot, you probably want to know what to expect. Because we shoot video everyday, it's sometimes hard for us to remember that scheduling a video shoot can be somewhat intimidating. To help put your mind at ease, this week I just wanted to highlight one of our client's experiences coming into Kansas City for video.

Ken Vanway is from Austin, Texas. Ken's video shoot included a professional photo session, the "bullet video" package, and an audio voice-over for Educational Template Videos. I invite you to check Ken’s website out and see it for yourself. http://www.kenvanway.com/index.php  

His Educational Template Videos cover a variety of subjects. I recently checked up on how his videos are performing and I’m happy to report that they are all on Google’s Page one for key search terms like…  

• Austin TX Asset Protection http://www.youtube.com/watch?v=bx5QV6YTrcA
• Austin TX Business Succession  http://www.youtube.com/watch?v=CXw8ikxecPg
• Austin TX Long Term Care http://www.youtube.com/watch?v=ql-RhYbnQ08
• Austin TX Charitable Planning  http://www.youtube.com/watch?v=GO0H9I-3QEQ  

If you’re interested in learning more about how to utilize video to it’s full advantage then please give us a call and let’s discuss.   877-352-2021

Why Fly to Kansas City for Your Law Firm Video?

By Michael Campbell,
Videographer

Our main office is in Olathe KS, and in that office is a great video studio, full of lights, a green screen and our audio and video equipment to get you the best, most effective law firm marketing video possible. 

What is a green screen?  It is a solid green or sometimes blue background pinned up to the wall as a video backdrop. It allows us to edit your video later, using a technique called chromakey, to completely remove the background and drop in whatever we want -- whether its animation, an office scene, or just a color scheme complementary to your firm's branding. You see this type of technique used when the weatherman does his / her forecast. 

We can send our video team to your location, but it is more cost-effective and beneficial for you to come to us. For the day or two that you spend here, you really benefit from your own personal marketing retreat -- you spend your time immersed in marketing strategy and planning, meet every person on your marketing staff, and really talk through any issues or challenges you face.

Lizette Sundvick of Las Vegas recently flew in for a video shoot, and decided to stay with us for two days. During this time, she worked with Alyssa (graphic design) to outline an entire print marketing campaign. In her video she mentioned that she was, “Really comfortable and really glad I flew all this way to do it here rather than somewhere else.”

When she arrived at the airport James was there waiting to pick her up and escort her to our office. From there we got straight to work while both James and I guided her through selecting videos for her website and focusing on  her message. We had a wonderful time together and Lizette actually says, “It was interesting how it all unfolded. So you and Michael make an excellent team to really pull these videos together and coach people through them.”

After shooting video, we took Lizette (as we do with every video client) around the corner to Attig Photography for a professional photo shoot. Because we think these professional photos are so important to your marketing success, we pick up the tab for the shoot and a digital copy of your favorite for you to use on all of your marketing materials. Later, Lizette enjoyed the evening with our CEO, Jennifer Campbell Goddard and even got to spend some time with the horses out at King's Ransom!

Lizette referred to her time with us a "personal marketing retreat" and said she highly recommends that every Essential Attorney™ come in for this experience. We heartily agree.

Watch and listen to Lizette's comments about her video experience: http://www.youtube.com/watch?v=L6ECQSlH0vI

 

Estate Planning Marketing and High-Impact Video

By Michael Campbell,
Videographer

Some of you may remember when your family's first television was delivered, maybe even the first one on your block (my mom says she remembers, but I'm not supposed to tell anyone!). Obviously, the video-viewing experience has changed dramatically since those first days with Uncle Miltie!

Well, the video viewing experience continues to change, driven today by the internet and mobile internet. Mobile devices are becoming an all-in-one experience, forcing the cable TV industry to adjust to the many options viewers now have.

NPR recently covered this topic, suggesting that we're witnessing a cultural change in the viewing experience. Families no longer gather in the living to watch one program on a big screen. Now everyone is watching their own thing, on their own device in their own little world.

http://kcur.org/post/so-many-screens-and-so-little-time-watch

So how does this effect your estate planning marketing? 

The point is that to be effective with video you no longer have to buy expensive television air time to reach your target audience(s). You represent a niche market, so when people actually start to look for estate planning or elder law services you need to be positioned to accommodate their search in every way.

The rise of the smartphone, the tablet computer, Netflix and other on-demand services has changed the screen/viewer relationship forever.  -- NPR Oct. 21, 2012

Video is one of the most effective ways for you to commuicate compelling messages about estate planning and elder law. Combine video with local search, mobile search and social media -- and you have a powerful marketing strategy!

If you make social media a priority, and start growing your "likes" and "friends" you could have a more effective viewing audience than your local tv station could ever provide. If you are blogging on a regular basis about estate planning, you are becoming a credible source to all who see your posts on their news feeds. If you share a video (that is done right), people will watch it.

What better way to educate your audience than with video? What better audience to share that video with than one that you've built of family, friends, past and current clients?

Even more importantly, video gives you a huge competitive advantage on Google, and even more so for for mobile search. While a mobile-optimized site is an important foundation, video works so well for mobile search that you really cannot afford to be without it. 

If integrating high-quality, targeted video into your online marketing seems overwhelming, don't despair. We offer one-stop service, and we do it every day. In fact, here's a great video of one of our clients, Lizette Sundvick, discussing her experience shooting video with us.

You Can't Sharpen the Saw While You're Still Cutting

"Sharpening the Saw is the single most powerful investment we can ever make in life -- investment in ourselves, in the only instrument we have with which to deal with life and contribute."

These powerful words from Steven R. Covey ring true for each of us as business leaders in our own firms. As we wrestle with the challenges of running a business, we simply run out of time and energy to effectively lead. Covey recognized this, and admonishes us to QUIT CUTTING long enough to Sharpen the Saw. Yes, you have to stop cutting and walk away from the job in order to re-sharpen the very blade that gets the work done.

I encourage each and every one of our Essentials Clients to break away from your office and join us March 14-16 at the Spring Fast Track Workshop.

Come to grow your practice.

Come to achieve these Five Goals:

1. Sharpen the Saw -- You have to take yourself out of your practice to work on your practice. Block out 2-1/2 days to re-focus your mind and your energy on marketing and practice growth.
2. Set Reasonable, But Challenging Goals -- Armed with our Benchmark Data, and your own marketing performance reports, let us help you set SMART Goals for 2012. Specific, Measurable, Attainable, Realistic and Timely.
3. Learn From the Successes of Your Colleagues -- then, stand on their shoulders! Yes, we are going to reveal the Secret to Their Success, so you can not only get similar results ... but stand on their shoulders and achieve even more!
4. Keep Up With Fast-Paced Change -- Technology is pushing rapid, almost daily change in marketing. If you are making business decisions about your marketing based on last year's information, you are setting yourself up for disappointment and loss. The pace of change is mind-boggling, and how do you tell the fads from the revolutions? Come and refresh your knowledge with the newest information.
5. Make More Money with Less Effort -- This is our ultimate goal for every one of you! This was the standard we held for ourselves as we evaluated each topic and session to include in the workshop: This session must include vital information that will help our clients make more money with less effort? 

Those of you who come will generate tremendous opportunity and growth for your practice in 2012. Sure, your saw may go silent for a few days ... but when you return to your office on Monday, you will be amazed at the difference a sharper blade makes!

Follow this link to register online.

Watch this webinar for a Sneak Peek Preview.

Video Marketing Statistics Speak for Themselves

Posted by Roslyn Drotar, Personal Account Manager / Strategic Planning
INTEGRITY MARKETING SOLUTIONS

The statistics for video marketing are powerful.  83.3% of United States internet audiences viewed online video in May of 2011 according to comScore May 2011 U.S. Online Video Rankings.  That equals 5.6 billion views in one month!  Those are big numbers!  And Reelseo.com reports streaming video ads for the Superbowl are predicted to reach the figure of $55 clicks per minute (CPM).  Verizon says they have 71 million video ads on their network of which 1% of their CPM would bring in a whopping $39,000 for one single 30 second commercial.  If that number increases to 3 Million, it will bring in $165,000 for one single half second streaming video ad.  Again, big numbers!

So what can we say about video for small business?  You can’t deny that video is becoming a more and more effective and relevant way to connect with people (aka your potential clients and referral sources).  People just naturally want to do business with people they like and watching video is second only to meeting you face to face.  You’re already bringing a warmer lead to the table if you’ve already connected with them through video.   Psst...if you’re not interested in being in video yourself, we have the perfect solution…our ETV’s.  They're educational tools to show the value of what you do.  If you don’t know how to do something, you can bet there’s a “how to” video on You Tube.  Video is a great way to educate people on what you do. 

Bottom line is that the numbers are there.  The people are out there viewing video, are you?

Video: A Powerful New Marketing Strategy for Estate Attorneys

I received an email yesterday from one of our clients using the new ETV (educational template video) service we offer exclusively to our Essentials clients. Here is what he had to say:

Thought you might be interested to know we booked our first appointment directly generated by my “asset protection” educational ETV/YouTube video yesterday. A business owner wants a bottom-up assessment of his personal risks, to make sure he is maximizing protection from “lightning strikes” (i.e., the ETV animation). This fella thought that ETV piece was the cat's meeee-oooow.

What are ETVs? Educational Template Videos (ETV's) are exactly what their name implies. Educational videos, branded to complement your website, optimized for local search, uploaded to a custom YouTube channel and integrated with your Essential Solution® marketing system. 

We are finding that this integrated, optimized video approach is getting our clients onto Google's Page One for local search terms, often within 24 to 48 hours of launch! The ETVs present legal concepts in simple, easy-to-understand terms that resonate with your potential clients.

Available exclusively to our Essential Solution® clients, ETVs can really give you a powerful marketing advantage. Take a look at some of our most recent developments. To learn more, contact James at 1-877-352-2021, ext. 0 and ask about putting The Essential Solution® marketing system to work for you.

 

	Estate Planning: Patrick Kelleher Want to have a video on page one of Google for Estate Planning? This video will stand out in a crowd and drive more people to your website.
	Watch It! Google It!

	Asset Protection: Walt Zaremba Not only does your video have a much better chance of landing on Page 1 of Google but your custom channel will link directly back to your website!
	Watch It! Google It!

	Business Succession: Carey Pickford After your videos are set up we will help you leverage them on facebook, linkedin and through your blog to maximize your videos!
	Watch It! Google It!

	Long Term Care Planning: Kyle Krull You do not have to do ANYTHING! We do all of the work! You just say the word and our team will handle the rest
	Watch It! Google It!