Believe it or not, I get A LOT of push back from attorneys
when it comes to Social Media marketing.
A large part of my job as account manager is to take time with new and
existing clients and actually train and
coach the best Social Media strategies to pair with their website. Many
excuses are presented to me during this process, and most of them seem to
resonate from fears or failures: fears of wasting time, not
being read or ‘”noticed”, annoying people, or even just not believing or not
understanding how it works.
I’d like to outline and refute the most common myths about
law firm Social Media.
1. Social Media takes too much time.
If Social Media takes too much time, you’re doing it wrong. Most
of the time spent working with Social Media is while you are learning how to
use it. It’s my fault, actually. I take up nearly an hour on the phone teaching
you how to blog … and then you think it’s going to take you 1 hour for each
blog post. That’s understandable, but not
true in the least. Perfect practice makes perfect. Learning Social Media (as
with everything) will take more time in the beginning. BUT, the process will get faster, and faster, and FASTER
as you do more and more.
Blogging should only take you 30-40 minutes a WEEK to
schedule out five optimized blog posts. If you hire or delegate it out to your
assistant, this takes you zero minutes a week. Heck, I’ll even train your
assistant!!
Posting status updates (asking questions, promoting legal
articles or pages on your website, etc) to your Facebook and LinkedIn page
should take five minutes per day, or less.
2. No one reads my status updates.
This is not true. Even
if your readers do not spend time everyday reading your blog posts or browsing
your website, one thing is happening – awareness! Branding is easy to do on Social
Media. If a social acquaintance, friends, family, etc., see your logo/blog
showing up in their news feed once or twice a day, they will notice you, and
they will remember you.
When that same client talks to a friend or family member who
needs non-immediate or immediate planning, chances are they think (and speak!) of
your brand.
Besides, if you think no one is reading your status updates,
maybe it’s time for you to
write more interesting updates.
3. Social Media doesn’t work.
One of the most popular myths, to boot! Social Media DOES
work, and we don’t make you do it just for fun (although it can be thrilling!).
Social Media provides powerful inbound linking to your website. When you post/link
to your blog, your website, workshops page, eNewsletter, sign-up page, contact page,
etc, you are providing inbound links to your website. Google wants to see that
websites are alive and active among the favored Social Media platforms. If you
can get readers to like/share/comment on these status updates, those inbound links become even more powerful.
If you would like to work with Dana on how you can better
improve your Social Media strategy, feel free to call or email her today!
877–352–2021 Ext. 88
dana@estateplanningpartners.com