Writing fresh email newsletter messages each week or month can be tough, so I understand if you find yourself running out of ideas. I draw a blank quite often when I sit down to type up a new blog post or compelling email message – hey, we can’t be writing geniuses ALL the time. But when I get stuck in a rut, I often refer back to my last post about email newsletter topics and ideas.
- Upcoming Workshops or Seminars: Do you have a seminar or workshop coming up within the next few months? It’s time to start talking about it in your e-Newsletter! Let your reads know the Date, Time, Topics covered, and any Requirements to attend.
- Future Conferences or Business Trips: Are you attending any conferences or heading out for a business trip soon? Let your readers know what you’re up to. This shows you are out and about within the industry.
- Video Posts: A video post is NOT the same as sharing a video in your message; it is actually using a video message instead. Do you have a webcam or recording device? You can shoot a short video on a relevant topic to your practice and use this as your message. We can embed the video for you, or you can provide a link to it online with a brief description.
- Sales or Coupons: If you have a product or service you can offer at a discount, everyone loves a good sale! Giving your readers a coupon for products/services is along these same lines, just make sure everyone on staff knows the rules and stipulations. Be clear in your message, readers will hold you to your word on a sale!
- Case Study: Maybe you have a client who is ready to share their story and give an applauding testimony. Success stories from start to finish can show your readers what to expect if they find themselves in similar situations. Share how your law practice helped solve any issues along the way.
- Product Reviews: Have you tried any industry-relevant products or services lately? Your readers would love to know your experience and opinion on the latest Estate Planning or Elder Law service or product. Make it fun and involve your staff! You can give statistics if you gather a larger group to test-run new things.
Ok, there you go – now, you have my original post plus 6 more ideas to get you started on those personal messages (or even blog/Social Media posts). Good luck, and contact your IMS team for assistance!