Are you attending any holiday parties this month? Any New Year's Eve plans? The holiday season is full of events, both family and professional. So make sure you take the opportunity to network while you are out and about!
Networking in person is still one of the best ways to spread the word about your law practice. If you get the opportunity to attend local events, it would be wise to make an appearance -- and don't forget your business cards! Here are a few tips to help build upon your marketing for the New Year.
Holiday Networking Tips
- Business Card Swap: Not only should you hand out your own business card when you're networking, but also ask for others' cards so you have some information to take away from the event.
- e-News Schmooze: Let others know about your monthly e-Newsletter and ask if they want to be added to the email list. Being part of your e-News list allows them to keep up with what's going on in your firm.
- Facebook Friends: If you make a great connection, why not "friend" the prospective client or referral source on Facebook? This allows them to stay connected with your social posts and offers another line of ongoing communication. You can also find them on LinkedIn or other social networks if you feel they would be a great addition to your contact list.
- Return the Favor: And no, I'm not talking about returning party gifts - ha! Now that you've made new connections, consider extending invitations to your own holiday parties or workshops. Or if you know of additional events coming up in the industry, you might suggest those to your new acquaintances.
Don't forget to exercise holiday party etiquette during your networking events, and if you need some ice breakers check out the Business Insider article "7 Holiday Party Conversation Starters" for ideas on how to get the dialogue going.
By January 2014 you'll have plenty of new contacts and professional relationships to start the year off right!
References: News & Observer (December 9, 2013) - "Ask the Experts: Maximize networking opportunities at holiday parties"
Business Insider (December 8, 2013) - "7 Holiday Party Conversation Starters"